FERRETTI GROUP REVOLUTIONIZES NAVIGATION SAFETY WITH WATCHIT SENSE 360: 360° COLLISION AND GROUNDING DETECTION
Four years after the introduction of "WATCHIT"—the anti-collision system that marked a turning point in maritime safety—Ferretti Group announces the exclusive adoption of "WATCHIT SENSE 360." This is the next generation of the system developed by Aqua Marina Tech, an Israeli company specializing in cutting-edge technological solutions for life-saving innovation in the marine industry.
The first generation of "WATCHIT" revolutionized onboard safety by cross-referencing digital charts with position and heading data. The subsequent integration of AIS (Automatic Identification System) technology expanded collision-avoidance awareness to include surrounding maritime traffic.
Today, "WATCHIT SENSE 360" adds a crucial third layer of protection: radar detection. Integration with Simrad multifunction displays and HALO radar systems already on board allows the new system to detect vessels, buoys, floating objects, and obstacles that would otherwise go unnoticed by AIS monitoring—such as vessels lacking onboard equipment or those with AIS turned off. Advanced software continuously monitors risk levels and generates clear, timely visual and audible alerts only when a genuine danger is detected, operating in the background without ever distracting the skipper or crew.
Designed specifically for cruising yachts, "WATCHIT SENSE 360" automatically adapts to any navigation condition—whether in open water, congested waters, port areas, or at anchor—without requiring mode changes or manual adjustments. This represents another step forward in Ferretti Group’s commitment to a safer, smarter, and more enjoyable cruising experience. COMMENTS FROM LEADERSHIP
Stassi Anastassov, Global General Manager of Ferretti Group, commented: "Innovation does not happen in isolation. By working closely with top technology partners and suppliers, Ferretti Group can identify, develop, and implement revolutionary onboard solutions more quickly—and, once again, remain at the forefront of our industry. WATCHIT SENSE 360 is a perfect example: it combines artificial intelligence, radar, AIS, and navigation data to make boating safer, smarter, and more relaxing. For us, technology only matters when it makes a real difference for the owner, captain, and crew. Ultimately, safety is about peace of mind—allowing our owners to forget about the technology and simply enjoy being at sea."
Tal Duvdevany, Co-founder and CEO of WATCHIT, noted: "This new product is the result of our close collaboration with Ferretti Group, who were the first to believe in our vision of safer boating. We are excited to take this vision further through our new partnership with Simrad, providing Ferretti Group owners with an advanced solution for collision and grounding prevention. At WATCHIT, we share Ferretti Group’s vision of using advanced technology to make boating safer and more enjoyable—giving owners greater peace of mind and allowing them to focus on enjoying their time on the water."
ABOUT FERRETTI GROUP
Drawing on Italy’s centuries-old nautical tradition, Ferretti Group is a world leader in the design, construction, and sale of luxury yachts ranging from 8 to 95 meters in length. The Group boasts a unique portfolio of prestigious and exclusive brands: Ferretti Yachts, Riva, Pershing, Itama, CRN, Custom Line, and Wally. Ferretti Group owns and operates seven shipyards in Italy, where efficient industrial production blends with the finest Italian craftsmanship. With a direct presence in Europe, the United States, and Asia, and a network of carefully selected distributors, the Group reaches customers in over 70 countries worldwide. Ferretti Group yachts—the ultimate expression of "Made in Italy" elegance and creative genius—stand out for their exceptional build quality, cutting-edge technology, industry-leading safety standards, and outstanding performance on the water, as well as for their exclusive design and timeless appeal.
For more information: www.ferrettigroup.com